EALUATION question 2

2. How effective is the combination of your main product and ancillary texts?

Our products as a whole are linked together with recurring themes throughout the different types of media to portray an obvious image of the band Dinosaur Pile-Up. In our planning and pitch we decided we wanted to show the rock/grungy nature of the songs through the music video, CD cover and website, but also wanted to portray the light heartedness of the members in the band. We did this by showing the members of the band in a run down, gritty warehouse in both the music video and in photos for the CD cover. Also, the background for the website is a murky green colour. To give some contrast and a little more of a light hearted feel to the products we decided to go for a comical narrative in the music video, involving a chicken costume and bright colours, and also decided to use bold yellow text on both the website and the CD cover.

The CD cover, webpage and music video all have the same running them allowing all the areas of production to become interrelated due to there core similarities. For example; the photos for the CD cover were taken on the same day as the video shoot therefore similar to the footage in the video, and then the same photo is used at the top of the webpage almost advertising the CD as soon as the public views the website. Also, on the image inside the CD case the musicians are in the same positions as the picture on the front cover, but the photo is taken from behind the camera giving the audience some ‘behind the scenes’ action from the video shoot. The murky green colour used as the background of the webpage and inside the CD cover came from existing products of Dinosaur Pile-Up and the idea of using yellow text on the webpage and CD cover came simply from the fact that the chicken in the video is yellow.

The reason we interrelated each of the products so much is so that they effectively advertise one another and are all familiar to the audience. We wanted to do this so the audience could easily link the webpage, CD and music video creating a useful and efficient package that will successfully promote the band.