A2 DEADLINES

A2 DEADLINES

Research and Planning/Hand in Folder: November 4th

Finished Music Video: December 16th

Finished Website/CD Cover/Evaluation/Blog:13th January

Wednesday, 12 January 2011

EVALUATION Question 3

3. What have you learned from your audience feedback?

When we received audience feedback for our overall video, website and Digipack design generally the responses were very positive. All the groups/people who critically analysed our work told us that we had managed to maintain band image, that we managed to use fresh new approaches to our songs genre when producing the video and had a very clear structure and approach on our overall works target requirements.

Even though, on a whole, feedback was good, there were still some queries. One of which was concerning a few technical hitches with lip syncing within the video by the characters who weren’t directly involved in the performance i.e. the band. Because of this we decided to cut some of these shots a lot shorted so the emphasis on them wasn’t so heavy. We did this because if we attempted to move the shots across to become in time with the music, the editing software would over compensate and result in pushing the rest of the project forward creating more issues. Therefore we came to the solution of minimizing the problem due to facilities prohibiting us to solve it.

To fit our genres specification on how the CD Digipack was meant to look, we had to, in pre and post production, change a few details. The first was instead of using comical scenes from the video as the front and back covers we changed this to using instrument heavy band performance shots. We did this because in the video, there is a lot of focus on the narrative side instead of the performance balancing it out. To counter act this we decided to use the bands image instead of the humorous images to be used as the CD’s cover so we could suit the genre which was mainly focused around the instruments and members.

Overall we believe that the feedback for our whole project was very good making us confident that we had made a suitable band image. Despite very positive feedback, I feel as if this method of analysis may be flawed to a certain extent. Because it invites a very general evaluation of all the aspects as a whole project, the actual individual projects may miss some vital analytical views which may have further improved the over production. But overall this method allows us, as a group, to see the general reaction of our audience first hand and honestly allows us to improve or sustain when we need be.

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