1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our music video, we aimed to focus on the alternative/90’s genre using darker colours, unusual camera shots and edited visual effects. To abide by these conventions in our video we used several techniques in the film production. We used changing contrast settings on the narrative section of the video to give a cartoon, fantasy – type feel, for the performance we used minimal lighting, cut out the natural light and included strobe lighting to emphasise the climax of the song and finally the costume choices for the performance was based around 90’s attire i.e. plaid shirts, band/film t-shirts and rugged trainers. These overall helped us stick to the music video conventions given to us and allow us to make an accurate representation of the era we were mimicking.
To challenge and improve upon modern music video conventions, ideology and post-modern ideas for our music video we decided to do two things. One was include the interaction of animals and humans for the narrative. When you look at modern animal based video, directors mainly focus around highlighting the particular characteristics of the animals and how they relate to the song. We, however, decided to anthropomorphise the Chicken used to create a more relatable situation but with the added humour because the individual is actually a Chicken, not a human. Secondly we made the performing band play the song exactly how it is played by the band. This way we could demonstrate, as accurately as we could, a genuine performance of the sound making the video more genuine and pleasing for the viewer.
Overall these effects allow the audience to gain a unique perspective on a more familiar genre of music. They give the viewer an insight into the personality of the band as there is a more conscious effort on entertaining instead of just performing the song.
To challenge and improve upon modern music video conventions, ideology and post-modern ideas for our music video we decided to do two things. One was include the interaction of animals and humans for the narrative. When you look at modern animal based video, directors mainly focus around highlighting the particular characteristics of the animals and how they relate to the song. We, however, decided to anthropomorphise the Chicken used to create a more relatable situation but with the added humour because the individual is actually a Chicken, not a human. Secondly we made the performing band play the song exactly how it is played by the band. This way we could demonstrate, as accurately as we could, a genuine performance of the sound making the video more genuine and pleasing for the viewer.
Overall these effects allow the audience to gain a unique perspective on a more familiar genre of music. They give the viewer an insight into the personality of the band as there is a more conscious effort on entertaining instead of just performing the song.
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